A hand holding an unopened vintage bottle of Pepsi Cola.

Is Pepsi Soda Worth 17 Submarines and 3 Warships? The Russians Thought So

Sometimes the only way to quench your thirst is to trade 17 submarines and 3 warships for Pepsi cola. Which is exactly what the Soviet Union gave Pepsi in return for their soda.

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What started as probably the best example of product placement the world has ever seen, turned into one of the most peculiar international business deals in history.

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