A hand holding an unopened vintage bottle of Pepsi Cola.

Is Pepsi Soda Worth 17 Submarines and 3 Warships? The Russians Thought So

Sometimes the only way to quench your thirst is to trade 17 submarines and 3 warships for Pepsi cola. Which is exactly what the Soviet Union gave Pepsi in return for their soda.

What started as probably the best example of product placement the world has ever seen, turned into one of the most peculiar international business deals in history.

Read more at on TopicSprout here.

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